RAISING THE BAR IN BEAUTY​

The Anne Jensen brand was created on the basis that the products I wanted were not developed.

It's as simple as that.

The vision for the Anne Jensen brand is to build the future in design, product development and innovation.

The pride in developing new innovative products is amazing.I love new exciting products, colors, designs. Products that make me impulsively want to explore them. If I'm going to spend money on a product, it has to live up to the price.

The product has to appeal to me so that I want to say to myself that I have to own it.

This applies to both skincare and make up. The quality of the overall impression, both in terms of
ingredients and packaging, must form a whole. Quality and price must go hand in hand.

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Today, cosmetic ingredients in the EU are tested not just once but many times before they are even
allowed on the market. Regulations are constantly being followed up on because people have
become more aware of cosmetic ingredients.

This is where we need to shape the future of product development and innovation.