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Discover the story about Anne Jensen

1997

Anne Jensen was established in 1997 by industry expert Anne Jensen, the visionary behind the glass nail file design.

With a strong foundation in beauty industry design and product development, the brand is dedicated to redefining luxury and quality in personal care tools, cosmetics, skincare, and fragrances. Anne Jensen has distinguished itself as an innovative beauty brand known for excellence and advancement.

The glass nail file won the British Beauty Award in 2000 and the Pure Award.

Recognized for its cutting-edge design, quality, and commitment to innovation, particularly in tweezers, the brand offers state-of-the products. Built on principles of class and quality, Anne Jensen's product lines encompass a wide range of cosmetics, beauty tools, fragrances, makeup, and skincare, all characterized by cutting-edge innovation.

For over 20 years, Anne Jensen has designed products using new materials and trends in cosmetic design for various companies, helping them secure a unique market position in the USA, Scandinavia, UK, and France. In 2019, after 22 years in the industry, she launched her own brand, Anne Jensen, inspired by the streetstyle concept emphasizing individuality.

The streetstyle concept, while not new, highlights the desire for personalized products that enhance comfort and add a touch of luxury everyday life. Every design from the Anne Jensen brand embodies the creative essence of its founder, showcasing unique designs that reflect her personality and impart elegance and luxury, setting the brand apart in the beauty industry.

The Anne Jensen product line caters to both women and of all ages who seek high-quality items that align contemporary trends and their personal style. These products are designed for those who value self-care and wish to indulge in a bit of luxury during their pampering routines.

As a designer brand, Anne Jensen is annually nominated for numerous design awards, including the IF Design Awards, Sparks Awards USA, and Red Dot. The brand is available in the USA, Scandinavia, UK, France, Japan, and Hong Kong, sold by spas and salons.

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The mystery of how an idea evolves into a design.

ANNE JENSEN

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